This week I made a call... I'm integrating AI properly into how I work. Not just using it for search,  writing copy or making cool images.  Actually weaving it into my innovation coaching workflows. Research. Writing discovery guides. Synthesising insights. Building prototypes.  It felt like a line I needed to cross consciously. But the core of what I do is HUMAN. Listening. Customer discovery. Finding connections nobody else sees. Sitting in a room with a team and helping th

I’m in Gothenburg at  World of Volvo . Just staring at this car. I don’t get it. It’s making me angry. 🌸I don’t want customisable interior panels or interchangeable seat covers embroidered with flowers, so I can refresh the cars interior easily. 👜 I really don’t need ‘clever’ interior storage for my handbag in the space between the seats, where you normally find the gear stick and handbrake. 🐎 And don’t get me started on the headrests with an ident for my ponytail. The YCC

My partner gave me some feedback. He doesn’t think it’s clear on here what services I offer. Begrudging I admit he might have a point. 😠 So here goes I help corporates, universities and start-ups by offering the following services 1️⃣𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 I design and deliver impactful training workshops on key innovation topics eg Design Thinking, Customer Discovery, Business Model Development, Pitch Coaching, Design Sprints etc ⚡Designed a 2 day bootcamp fo

AI image generation is transforming how innovators and product managers work by enabling ✅Rapid development of product mockups for immediate customer feedback ✅Creation of visual storyboards that capture pain points and delight moments ✅Building of testable landing pages to gauge customer interest ✅Production of explainer videos demonstrating products in action Let me be clear AI won't replace designers. Rather, it's raising the bar on what's possible at pace. If I can produc

We need to get better at empathy if we want to develop products that our customers love. Here are some things you might like to try to...

"Hands..." "Yes, Chef!" "Behind..."  These phrases regularly ring out in our kitchen as we are all slightly obsessed with the Emmy...

It’s a big claim … I help businesses build products that their customers love But 80% of new product launches fail One of the simplest...

🎄I bought this for my teenager last Christmas, he didn't read it so I thought I should. Tbh was feeling a bit like the only innovation...

Secret skills you need to be a great corporate innovation leader… 🤹‍♀️Juggling – constantly managing the tension between the main...

✨Top 7 learnings from amazing group of corporate marketers, we have just finished a 6 month Innovation Leadership programme together....

Here are some suggestions that leaders can try to make it OK to mess up .. 🚶‍♀️WALK THE TALK – Normalising failure by openly talking it...

It’s now six years since I left my comfortable corporate life and accidently set up Freestyle Innovation. For me, this has not been a...

This is for all the friends and family who when I say I’m an Innovation Coach, just look at me blankly and say, “But what is it that you...

Sometimes it can feel like innovation just stops... I’ve seen this in both start-ups when they find product-market fit then start to...

One of my favourite clients recently asked if I would take part in some filming, talking about innovation coaching for their new website....

Maybe it’s a result of the tumultuous last 18 months; maybe it’s because I hit my own half century this month but for whatever the...

Since Brené Brown’s legendary Ted Talk in 2012 and her follow up ‘Call to Courage’ Netflix Special, vulnerability has been widely...

Welcome to the final blog in this series where we finally get down to the actual writing of your value proposition statement. So far...

In the previous blog in this series, we discussed how to be more ‘Sherlock’ when performing discovery interviews to uncover the truth...

In the first blog of this series we discussed what is and perhaps more importantly what isn’t a Value Proposition, whilst highlighting a...