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The Black Art of Design Thinking
I recently found myself addressing a conference of small businesses where I had been given the Design Thinking slot. For various reasons...
Kate Ainscough
Jan 22, 20182 min read


Canvas 2017: Views from a Non Product Person
This was the year I finally managed to realise a long held ambition and attend my first Canvas Conference in Birmingham – a conference...
Kate Ainscough
Dec 11, 20174 min read


Building an organisational climate that encourages creative and innovative outcomes
A guest blog from Danielle at Purple Monster, part two of a series, as we start to explore how creativity and innovation can be...
kateainscough
Nov 20, 20175 min read


Can you develop a creative and innovative culture without buying any bean bags or post it notes?
A guest blog from Danielle at Purple Monster, part one of a series, as we start to explore the difference between creativity and...
kateainscough
Oct 30, 20173 min read


How to find out if you have a great idea when everybody lies – especially your Mum.
So, you’ve developed an idea which you think is really great. What’s your next step ? Get out of the building to find out if anybody...
kateainscough
Sep 29, 20173 min read


Rock Stars and the Rebel Alliance – How NOT to set up a Corporate Innovation Team
It’s probably one of the questions I get asked most often at Freestyle; how do you set up a Corporate Innovation Team ? So first, in true...
Kate Ainscough
May 22, 20173 min read
Idea Generation Workshop: Starter for 10
We happen to think idea generation is an art form. It's about setting a safe, creative space for people to feel like they can say...
kateainscough
Mar 14, 20173 min read


The Innovation Workshop: Art or Science ?
The start of the New Year seems to have heralded the start of workshop season here at Freestyle. These have ranged from creative ideation...
kateainscough
Feb 8, 20173 min read
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