This is part one of a series of blogs where I am going to try and demystify the art of designing a compelling value proposition. It’s a...

Let me start by saying I don’t know anything about big wave surfing or in fact much about any type of surfing; though I have watched...

During the pandemic we have seen some spectacularly successful business pivots. These have ranged from my local pub pivoting to the...

I’m just going to be totally honest here, I knew people did run design sprints remotely but I just couldn’t figure out why you would want...

Up until a few months ago, I had never run an online workshop and to be honest I just wasn't sure that I would be able to manage the tech...

1. We don’t always follow the data When running innovation experiments we set a hypothesis to test, i.e. we believe students prefer...

Sitting across from a senior business leader who has just agreed to set up a cross functional team to explore a new idea, the question...

I’ve been out and about a lot this month, attending workshops and design sprints so I’ve been exposed to some awesome new ice breakers...

The stereotypical image of start-up world is trendy young hipster types putting in the long hours and changing the world. Then a quick...

The Design Sprint methodology, developed by Jake Knapp at Google Ventures, brings together a cross-functional team for five days and...

The end of an intense innovation boot camp is normally heralded by the pitch panel – an opportunity to pitch your idea in five minutes to...

When I kept being told by well meaning folk in my network that I should start my own thing, I would look at them incredulously and ask...

While coaching on a global accelerator programme recently, one of the teams pitched to kill an idea they had been working on for the last...

We recently ran an open innovation experiment bringing together Baxi Boilers and Coventry University. It was to test to see if an online...

A slightly different, more personal blog post from me this time. I was asked recently to deliver a keynote at a conference and was given...

As discussed in my last blog post, everyone seems to be running Design Sprints right now as they are a super quick way to build and test...

In the curious world of innovation practice, it seems you can’t move anywhere now without someone ‘sprinting’. Before we explore this...

We practice what we preach at Freestyle so we’re keen advocates of ‘finding the problem worth solving’. We typically do this to find the...

The finale of one of our recent ‘Innovation in a Box’ projects, was a Pitch Battle with five cross functional international teams,...

Before Design Thinking and Lean Start-Up became the bedrock for corporate innovation best practice, if teams wanted to test a new idea...