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The Dreaded Icebreaker...
I’ve been out and about a lot this month, attending workshops and design sprints so I’ve been exposed to some awesome new ice breakers...
Kate Ainscough
Dec 9, 20194 min read


Corporate Innovators Are Cool Too
The stereotypical image of start-up world is trendy young hipster types putting in the long hours and changing the world. Then a quick...
Kate Ainscough
Oct 30, 20193 min read


Four things Learnt from Running Design Sprints in Smaller Businesses
The Design Sprint methodology, developed by Jake Knapp at Google Ventures, brings together a cross-functional team for five days and...
Kate Ainscough
Sep 30, 20193 min read


Why Sometimes Story Telling is Better Than Pitching...
The end of an intense innovation boot camp is normally heralded by the pitch panel – an opportunity to pitch your idea in five minutes to...
Kate Ainscough
Jul 18, 20193 min read


Happy Birthday Freestyle - 10 things I’ve learnt from running my own business
When I kept being told by well meaning folk in my network that I should start my own thing, I would look at them incredulously and ask...
Kate Ainscough
Jun 20, 20194 min read


Time to Kill...
While coaching on a global accelerator programme recently, one of the teams pitched to kill an idea they had been working on for the last...
kateainscough
May 23, 20193 min read


Open Innovation Case Study: Baxi Boilers & Coventry University
We recently ran an open innovation experiment bringing together Baxi Boilers and Coventry University. It was to test to see if an online...
kateainscough
Apr 24, 20192 min read


Four Characteristics of an Innovators Mindset
A slightly different, more personal blog post from me this time. I was asked recently to deliver a keynote at a conference and was given...
Kate Ainscough
Feb 28, 20193 min read


Five Things Learnt From Running Design Sprints
As discussed in my last blog post, everyone seems to be running Design Sprints right now as they are a super quick way to build and test...
Kate Ainscough
Jan 30, 20195 min read


Introducing Innovation in a Box...
We practice what we preach at Freestyle so we’re keen advocates of ‘finding the problem worth solving’. We typically do this to find the...
kateainscough
Jun 26, 20184 min read


Five Pitch to an Innovation Panel...
The finale of one of our recent ‘Innovation in a Box’ projects, was a Pitch Battle with five cross functional international teams,...
kateainscough
May 3, 20183 min read


Innovation Experiments: Scary Science
Before Design Thinking and Lean Start-Up became the bedrock for corporate innovation best practice, if teams wanted to test a new idea...
Kate Ainscough
Mar 26, 20183 min read


The Black Art of Design Thinking
I recently found myself addressing a conference of small businesses where I had been given the Design Thinking slot. For various reasons...
Kate Ainscough
Jan 22, 20182 min read


Canvas 2017: Views from a Non Product Person
This was the year I finally managed to realise a long held ambition and attend my first Canvas Conference in Birmingham – a conference...
Kate Ainscough
Dec 11, 20174 min read


Building an organisational climate that encourages creative and innovative outcomes
A guest blog from Danielle at Purple Monster, part two of a series, as we start to explore how creativity and innovation can be...
kateainscough
Nov 20, 20175 min read


Can you develop a creative and innovative culture without buying any bean bags or post it notes?
A guest blog from Danielle at Purple Monster, part one of a series, as we start to explore the difference between creativity and...
kateainscough
Oct 30, 20173 min read


How to find out if you have a great idea when everybody lies – especially your Mum.
So, you’ve developed an idea which you think is really great. What’s your next step ? Get out of the building to find out if anybody...
kateainscough
Sep 29, 20173 min read


Rock Stars and the Rebel Alliance – How NOT to set up a Corporate Innovation Team
It’s probably one of the questions I get asked most often at Freestyle; how do you set up a Corporate Innovation Team ? So first, in true...
Kate Ainscough
May 22, 20173 min read
Idea Generation Workshop: Starter for 10
We happen to think idea generation is an art form. It's about setting a safe, creative space for people to feel like they can say...
kateainscough
Mar 14, 20173 min read


The Innovation Workshop: Art or Science ?
The start of the New Year seems to have heralded the start of workshop season here at Freestyle. These have ranged from creative ideation...
kateainscough
Feb 8, 20173 min read
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