Kate discovered her passion for customer led innovation and doing things differently whilst setting up and leading innovation functions for E.ON UK and more recently Jaguar Land Rover. She also spent a year at the International Institute of Product and Service Innovation at the University of Warwick working with Start Ups and SME's.

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Kate recognised that for a lot of organisations the most daunting thing can be getting started so has set up Freestyle Innovation. She is really interested in trying new stuff and learning rather than just talking about it. 

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When Kate is not working she enjoys making her children go running, and camping in their beloved VW campervan in an attempt to show them there is more to life than sitting in front of a screen.

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