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December 9, 2019

I’ve been out and about a lot this month, attending workshops and design sprints so I’ve been exposed to some awesome new ice breakers which I thought might be useful to share.

Firstly, I think the term ice breaker is a bit ‘1970’s cocktail party’ and I’m always slightl...

February 28, 2019

A slightly different, more personal blog post from me this time.  I was asked recently to deliver a keynote at a conference and was given the topic of innovators mindset.  To be honest, this was not the topic I wanted – I was hoping I could entertain the audience with...

January 30, 2019

As discussed in my last blog post, everyone seems to be running Design Sprints right now as they are a super quick way to build and test new ideas. Let’s start by saying that Jake Knapp’s book ‘Sprint’ is the tool for running a Design Sprint.  It clearly states what yo...

June 26, 2018

We practice what we preach at Freestyle so we’re keen advocates of ‘finding the problem worth solving’.  We typically do this to find the unmet needs for our clients customers but recently we used the same tools to develop our own product for our customers.  We thought...

May 3, 2018

The finale of one of our recent ‘Innovation in a Box’ projects, was a Pitch Battle with five cross functional international teams, working in three different time zones, presenting back their early stage ideas to an executive panel. It’s always a risk presenting back e...

March 26, 2018

Before Design Thinking and Lean Start-Up became the bedrock for corporate innovation best practice, if teams wanted to test a new idea they would pretty much proceed to full launch and cross their fingers. They would run lots of focus groups, talk airily about a ‘test...

January 22, 2018

I recently found myself addressing a conference of small businesses where I had been given the Design Thinking slot. For various reasons including an upturned lorry on the M6, my slot had suddenly become a lot shorter. So while desperately thinking what I was going to...

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