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Freestyle Innovation Ltd  10239846

October 30, 2018

In the curious world of innovation practice, it seems you can’t move anywhere now without someone ‘sprinting’.  Before we explore this phenomenon any further it’s worth explaining there are at least two different types of sprint and they are very different.

The Design s...

June 26, 2018

We practice what we preach at Freestyle so we’re keen advocates of ‘finding the problem worth solving’.  We typically do this to find the unmet needs for our clients customers but recently we used the same tools to develop our own product for our customers.  We thought...

January 22, 2018

I recently found myself addressing a conference of small businesses where I had been given the Design Thinking slot. For various reasons including an upturned lorry on the M6, my slot had suddenly become a lot shorter. So while desperately thinking what I was going to...

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